Sports retail suffering? Think again

Many of the world’s leading sports brands recently announced their annual results for the financial year ending June 2014. In a world that is still slowly recovering from the 2008/9 recession, it is remarkable to see how many of the well-known sports brands increased their revenue and sales (although not always profits) over the period July 2013 to June 2014. Sports goods are not cheap but it wouldn’t appear to put off consumers. It could of course be argued that a lot of the growth in global revenue and sales is driven by marketing campaigns around major sport events, and to a degree that is true. The FIFA World Cup in Brazil earlier this year, as well as the cricket and rugby World Cups looming in 2015, necessitate mega-promotions around the world. Nevertheless, the results are generally speaking not what one would have expected. Here are some of the notable… Continue reading